Sam brings a well-rounded and commercially grounded background, combining entrepreneurial experience with early career foundations in the news media industry.

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As the founder of her own business, she successfully built and managed operations, including overseeing international supplier relationships and implementing structured processes that supported a successful sale. This experience underpins her strong organisational capability, commercial awareness, and focus on operational efficiency.

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In her role, Sam supports the Sydney office and firm nationally, overseeing front office operations and contributing to the smooth day-to-day running of the business. She plays a key role in delivering a professional, seamless, and welcoming experience for clients, staff, and visitors across the firm.